Ron Evans
2 min read
Using Emotion To Differentiate
Last week, I talked about the attention you gain by being different. Strong brands often use emotion to differentiate themselves. Have...
Ron Evans
2 min read
Falconry And Employee Behavior
While on the road last week, I heard a story on NPR about how a French theme park is sending an interesting behavioral message. Puy du...
Ron Evans
1 min read
Skills Vs. Dedication
I was working on advisory retainer with a client recently, and the client’s marketing person put in her two-week notice. We were...
Ron Evans
3 min read
The Benefits Of Working For A Nonprofit
In the last two weeks, three people I know have either quit their nonprofit job to take a higher-paying for-profit job, or are...
Ron Evans
2 min read
“Won’t You Take Me To Scootertown?” : Establishing A New Category
San Jose, California, like many other cities, is seeing an explosion of electric scooters. The model is neat: pick up any scooter you...
Ron Evans
2 min read
Building Relationships While Achieving Objectives
Some of my best clients hire me on an advisor basis, so I can advise them on dealing with the surprises that come daily in running a...
Ron Evans
2 min read
Gaining Perspective From Wonder
My son, Sagan, just turned 19 months old. As you might imagine for a boy named after astronomer Carl Sagan, he is surrounded by “space”...
Ron Evans
1 min read
How Approachable Are You?
I’ve talked before about the importance of putting yourself in the midst of those you serve. There are incredible benefits in...
Ron Evans
3 min read
Taking Aim At Ticketing Exchange Fees
One of the areas I focus on with clients is how to maximize returns when setting various “levels” of donation or ticket purchase. When...
Ron Evans
2 min read
What Gaming Can Teach Us About Leveling Up Your Customers
Are you a gamer? Do you fire up the Xbox and destroy things to burn off steam? Do you pull out your mobile and try to beat that puzzle...
Ron Evans
2 min read
Are You Waiting For Perfection?
I was in a conversation about a year ago with a potential client who had reached out to me. He was talking about all the recent change in...
Ron Evans
2 min read
“The Attention That Comes From Being Different”
KPIG is a local radio station (107.5 FM in Freedom, CA) and recently I had it on as I was driving. It’s an eclectic mix, to say the...
Ron Evans
3 min read
Saving Time for Solo Executive Directors
Last Friday, 14 solo executive directors from the U.S., U.K., and Canada (E.D.’s without much in the way of staff help) joined me on a...
Ron Evans
2 min read
Testosterone Levels, Social Status, and Luxury Brands
There is a river of research flowing daily by my desk. While I was checking the nets recently, this study caught my eye. Researchers have...
Ron Evans
2 min read
First-Time Attenders
Happy Monday! I hope your day went well. I’m just back from kicking off a new project last week with a large nonprofit in Eugene, Oregon....
Ron Evans
1 min read
Culturevoice Podcast: “Moving The Needle for First-Time Attenders” [Episode 5]
Struggling to bring in first-time attenders? In this episode, Carol and Ron discuss ways to market and measure campaigns to first-time...
Ron Evans
2 min read
Letting go of tired strategies
Before the internet, the Yellow Pages was king. I remember looking through the business listings for the little cartoons people often put...